Widget Analytics

Applying Widget Analytics to Understand Your Customer Markets, Increase Traffic and Conversions and Reduce Acquisition Costs

MAISY Analyticss Each time one of your Web visitors engages a MAISY Energy Widget, you will receive an automated email report documenting their session. If you choose to have the visitor return to one of your landing pages, for instance to fill out a contact form, you can potentially link Widget report information to customer contacts based on time stamps of the report and contact data.

If you decide to have us provide a contact form on our site branded to reflect your company, the session report will be integrated with the contact information that we forward to you.

This ability to know more about your potential customer's building, occupancy and other features will allow you to provide a more customized sales response.

Customer detailed report information includes:

Sustainability Score
Annual electricity cost
Annual natural gas cost
ZIP code
Business activity
Square feet
# workers in normal operating hours
# Hours open each week
Heating fuel
% Floor Space heated
% Floor Space cooled
Presence of the following end uses. Electric: water heating, cooking; natural gas: water heating, cooking, other uses
Percentile energy cost ranking
5, 50 and 95 percentile energy costs of peer buildings in that location
Visitor-selected target percentile and associated cost saving

In addition to supporting customized sales responses, Widget reports provide previously unavailable information on energy cost and building characteristics of your Web visitors allowing you to refine your Web marketing and sales messages and to assess impacts of your promotional activities.